Your data

How we use it

Third Party Recipients

Game support / enquiry information (information we receive when you get in touch with us for support through the Game or by email):

· Email address; and

· Other personal data you choose to send to us.

We process this information in accordance with the terms of our contract with you (where we need this information to provide our services to you such as under our Terms of Use or End User Licence Agreement) and in pursuit of our legitimate interests in responding to your enquiry and also in order to improve our services (such as where you notify us of a problem or a Game issue).

None.

Website support / enquiry information (information we receive when you get in touch with us via our Website):

· Name;

· Contact details (address, phone number, email); and

· Other personal data you may send to us.

In line with the legitimate interest we have in promoting our business, we will process your enquiries to provide you with information about the services we offer.

This might include replying to your enquiry. We may also process enquiries to take steps you ask of us with a view to entering into an agreement to provide you with our services.

You are under no obligation to provide us with any details, but if you don't provide all relevant information, we may not be able to help.

None.

Website analytics and usage information (collected automatically when you visit the Website):

When you visit our Website, we collect log and analytical information, such as your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use (“Website Technical Data”)

We process this information to understand how visitors use our Website and to compile statistical reports regarding that activity (for example, your IP address is used to approximate the country from which you access our Website, and we aggregate this information together so we know that, for example, most of the visitors to our Website are in England). In many cases the data would be aggregated and/or anonymised so that it would not identify you.

To the extent this data includes your personal data, we rely upon our legitimate interests to process it, being our interests in promoting the success of our business.

We may receive data about you from Google, Inc. (based outside the EU) through their Google Analytics technologies. You can read more about their privacy practices here.

Game analytics and usage information (collected automatically when you play the Game, or which may be available to us from Game platforms / stores):

· IP address;

· Location (country and city);

· Country of install and language;

· Unique device ID, hardware manufacturer and model;

· Operating system and version;

· Relevant Game and version; and

· 'Events' related to Game usage, such as progress, achievement of a milestone and the occurrence of other particular events during your Game usage (such as Game installation/uninstallation, play session durations and choices/selections for different parts of the Game, interactions with Game content and timestamps),

(“Game Technical & Usage Data”).

We may collect this data so that we can understand usage of our Game, analyse and improve our Game and develop new services or new parts thereof. In some cases it may also help us to identify problems (e.g. bugs or problems preventing in-Game progression).

In many cases the data would be aggregated and/or anonymised so that it would not identify you.

To the extent this data includes your personal data, we rely upon our legitimate interests to process it, being our interests in promoting the success of our business.

This information is collected by Unity and Google through their technologies which are placed in our Games. Google and Unity share the information with us as part of their services to us, as our analytics vendors. Please see our Cookie Policy for more information.

For the purposes of our advertising attribution activities, we may process the following personal data:

· Website Technical Data;

· Game Technical & Usage Data, as defined above; and

· Information about the details of the advertising campaign and partner which resulted in your engagement with us (e.g. which Facebook ad you clicked through to then install the Game).

We may process this information so that we can understand which of our partners, and/or our marketing campaigns or adverts, directed you to us, such as to install our Game.

Attribution information enables us to promote the success of our company by better understanding the comparative successes of our marketing and our partners' efforts, so that we can be more efficient with our marketing and our arrangements with partners.

We process this information on the basis of our legitimate interests, being our interests to promote the success of our company.

For these purposes we work with attribution partners Facebook and Twitter. Please see our Cookie Policy for more information about the technologies from these partners.

For targeted advertising (for serving advertising to you which we think may be of greater interest) we may process the following data:

· Website Technical Data (as defined above, such as your IP address and technical analytics about your visit to our Website).

We may use Facebook’s services in order to understand which users visit our Website and then so that we can advertise our products and services to those users on Facebook platforms. We may do this as we perceive that these users may have a greater interest in our products or services.

To undertake this processing activity, we rely upon your express prior consent. You can withdraw your consent anytime by emailing us.

We work with vendor Facebook in order to process this data for targeted advertising. As detailed in our Cookie Policy, the Facebook Pixel may be placed on our device when you visit our Website for these purposes.

Competition and promotion related entry data (where you may enter a competition / prize promotion with us (such as over email or over social media)):

· your entry contact information (e.g. social media username or email);

· information submitted as part of your entry; and

· information submitted so we can process your entry (such as your address, if we need to send you a prize).

We may from time to time operate prize promotions and competitions (without any obligation to do so). If we do, your personal data processed in connection with that activity would be processed on the basis of performance of a contract (being the competition / prize promotion terms of entry).

None.

Newsletters, updates and marketing messages (information provided by you when signing up to our newsletter or marketing emails, if you choose to sign-up):

· Email address.

Consent-based mailing lists

We may process your data to make suggestions and recommendations to you and other users of the Platform about: (i) news and updates relating to us, our partners, products, services and content; (ii) content, goods and services that may interest you; and (iii) other promotional activity and events we think may be of interest.

'Soft opt-in' mailing lists

In some instances (such as with some of our existing customers) the law may permit us to process your personal information in order to send information to you by marketing messages that we think is of interest for you on the basis of our legitimate interests, being our legitimate business interests in marketing our activities and promoting the success of our business and the Platform, content, products and services. We may process your information for this purpose.

If the information is not of interest for you, you can opt-out at any time by emailing us.

We use vendor MailChimp (The Rocket Science Group LLC) to assist us with our email marketing activities. You can find out more about their processing activities here.

Device-level consents and push notifications.

Most smartphone and tablet devices compatible with the Games provide in-device privacy control mechanisms such as that the device may require your prior consent (to your device provider) in order for the Application to access certain device data and to provide you with certain Game functionality.

You can control your device-level consents by selecting your preferred option in the'pop-up' option your device presents to you at the relevant time. Also, you may be able to edit your preferences later in the ‘settings’ options available from your device provider.

Your editable consent preferences may include, for example, whether you would like the Game to send you ‘push notifications’ on your device or not.

None.

Cookie/SDK/API

Purpose/ Third Party Access

Google Analytics (on our Websites)

_ga

This Google cookie is placed on our Websites. It enables us to collect and understand analytics information about visitors to our website and how our Website is being used (such as which number of visitors are from which country).

You can find out more about Google's privacy practices here: https://policies.google.com/privacy?hl=en-US

To opt-out anytime, please see: https://tools.google.com/dlpage/gaoptout

Twitter Conversion Tracker (on our Websites)

uwt.js

This Twitter cookie is placed on our Websites. It enables us to learn how our users have interacted with our advertising served on Twitter. It also enables Emergent Games to identify users who have used their mobile device to view Emergent Games advertising on Twitter and later came to the Emergent Games Website on a desktop computer. In this way, it assists us with advertising attribution and to understand which of our marketing campaigns are successful.

You can find out more about Twitter's privacy practices here: https://twitter.com/en/privacy

To opt-out anytime, please see: http://optout.aboutads.info/#/

Facebook Pixel (on our Websites)

fbevents.js

A Facebook Pixel is placed on our Websites. It enables us to measure, optimize and build audiences for advertising campaigns served on Facebook.

In particular it allows us to see how our users move between devices when accessing our Website and Facebook. This may allow us to 're-targe' users on Facebook with our advertising, who we perceive as having more interest in our products and services.

You can find out more about Facebook’s privacy practices here: https://m.facebook.com/policy.php

To opt-out anytime, please see: https://www.facebook.com/ads/preferences

cookieAccept (on our Websites)

This cookie is placed by us on your device when you visit our Website and is used to record when a user of our Website has accepted our cookie banner notice, to prevent it re-appearing on users' return visits when it has been accepted already.

Facebook SDK (in our Games)

This device enables us to collect data about when a click from our marketing on Facebook platforms results in an installation of our Game. This advertising attribution information allows us to better understand which of our advertising campaigns are successful. The data is shared with vendor Facebook for this purpose. You can find out more about Facebook's privacy practices here.

Unity Analytics (in our Games)

This device is used in order for Unity to provide us with analytics services. The data is shared with Unity, so that Unity can provide us with these services. You can find out more information about Unity's (Unity Technologies') privacy practices here.

Google Firebase (in our Games)

This device is used to collect analytics information about how players use our Game. We use the information to compile reports and to help us improve our Game. The data is shared with Google, for Google to provide us with these services. Google's privacy information is available here. You can also read Google’s overview of privacy and safeguarding data here.